Sense of Virtual Community
نویسنده
چکیده
Sense of virtual community is an important component of successful virtual communities. Defined as members’ feelings of belonging, identity, and attachment with each other in computer-mediated communication, sense of virtual community distinguishes virtual communities from mere virtual groups. Sense of virtual community is believed to come from members’ exchange of social support as well as creating their own identity and learning the identity of others members. It is believed to lead to positive outcomes such as increased satisfaction and communication with the virtual community as well as to greater trust and social capital in the larger face-to-face community or organization. Future research will be able to further develop the theoretical and empirical contributions of sense of virtual community in computer-mediation communication research.
منابع مشابه
Sense of Virtual Community: A Conceptual Framework and Empirical Validation
In this article, we introduce the “sense of virtual community” construct and explore the factors that are expected to affect it. We also examine the moderating effect of the virtual community origin. By analyzing 172 responses, we found that the sense of virtual community is affected by the virtual community characteristics such as (1) leaders’ enthusiasm, (2) perceived similarity, (3) off-line...
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